Introduction
Phi is revolutionizing how users express their digital identities through on-chain transactions. Unlike traditional Web2 platforms, Phi leverages the decentralized internet to offer a distinct and openly accessible dataset that forms the foundation of on-chain identities.

The Journey
Starting in January 2021, Phi aimed to provide users with unique ways to express their on-chain identities. This led to the creation of Phi Land, a social metaverse where on-chain activities are visualized in captivating formats designed by eBoy, a renowned pixel artist.

Achievements
• Minted over 4.1 million Phi NFTs.
• Engaged more than 296,000 unique users, including over 163,000 unique wallets.
• Collaborated with 65+ protocols.

Introducing Phi Protocol
Moving forward, Phi Protocol offers a decentralized credentialing system that empowers users to create and express their on-chain identity through various content formats. This protocol opens up endless possibilities for personal creativity in on-chain credentials.

Empowering Identity Sovereignty
Phi Protocol enables users to reclaim their on-chain sovereignty, allowing them to decide how to express their identity on the blockchain. The community-driven approach ensures that every individual’s unique identity is the focal point.

Community and Collaboration
Phi encourages curators, artists, developers, and community members to join and enrich the spectrum of identity expression in the decentralized internet. With the upcoming launch of “theboard,” users will have a platform to showcase and share their Phi Cred NFTs.

UI/UX Design and NFT Art Creation

Website Design
As a UI/UX designer at Phi, I designed an intuitive and visually appealing website that serves as the central hub for exploring Phi Land and Phi Protocol. The design focuses on user experience, ensuring seamless navigation and interaction.

NFT Art Creation
In collaboration with eBoy, I created unique NFT art that users can claim based on their on-chain transactions. These visually captivating NFTs reflect the user’s on-chain activities, adding a personal touch to their digital identity.

Conclusion
Combining cutting-edge UI/UX design with creative NFT art, I have contributed to a platform that not only visualizes on-chain activities but also allows users to express their digital identity in a unique and personalized way.